RightMessage × Segmetrics

The Personalization Bootcamp

Everything you need to double your conversions with personalization — in three weeks.

Seats are limited. Join the waitlist.

The Bootcamp kicks off in November. Get notified when registrations open.

Trusted by thousands of businesses to increase conversions

13M+
Survey Responses
Analyzed
5,000+
Marketers
Trained
2X
Average Conversion
Increase
$99
Limited Time
Early Bird

A MESSAGE FROM YOUR HOSTS:

Brennan Dunn

Brennan Dunn

Keith Perhac

Keith Perhac

The silent conversion killer.

You once had a laser-focused offer — and sky-high conversion rates to match.

Then you grew. More features, more audiences, more noise. Generic copy crept in. Sales flattened. And now you're left guessing who wants what.

Thankfully, there's a solution.

The Personalization Bootcamp is a 3-week sprint that hands you the tech, templates, and tactics you need to double conversions on the traffic you already have.

— Brennan & Keith

How does the Personalization Bootcamp work?

This is a hands-on, do-it-now workshop. You'll BUILD, not just learn.

In just six workshops, you'll set-up, create and release all of the critical parts of a personalization engine for your business:

Scalable segmentation platform

tag and sort visitors in real time

Launch-ready interactive surveys

plug-and-play templates & copy

Full-funnel lifetime analytics

x-ray vision on what is and isn't driving revenue

High-converting quiz lead magnet

list growth that fuels sales growth

Personalized sales content

1-to-1 copy, auto-delivered

Each workshop is hosted by a strategic and technical expert who walks through everything in detail.

See What You'll Build
⚡

Fast-Paced

Take action. Get results. This is about rapid implementation and testing.

🔧

Hands-On

Build surveys, quizzes and campaigns. All the tech is included.

🧠

Supported

These are teaching calls with plenty of Q&A. Get the help you need.

What's covered in each workshop?

Week 1: Fundamentals of Personalization

1

Workshop 1: Your 60-Min Segmentation MBA

Mon 10/27 @ Xpm Eastern

Everything you need to know to get started with segmentation — fast. What to ask, when to ask it, mistakes to avoid, and the tech required.

2

Workshop 2: Create Your Segmentation Survey

Wed 10/29 @ Xpm Eastern

How to set up a one-page survey that drives actionable segmentation insights. Go from zero to live survey – integrated with your email provider – in 30 minutes.

Week 2: Data-Driven Growth and Engagement

3

Workshop 3: Advanced Data-Driven Segmentation

Mon 11/3 @ Xpm Eastern

How to connect your segmentation data to lifetime revenue — and identify the hidden profits in your list. Plus data-driven strategies for optimizing your segmentation.

4

Workshop 4: How to Grow Your List with Quizzes

Wed 11/5 @ Xpm Eastern

Guest expert Kai Lode breaks down best practices and insider tips for using quizzes to grow your subscribers.

5

Workshop 5: How to Personalize Email Campaigns

Wed 11/7 @ Xpm Eastern

Guest expert Joanna Wiebe shows how to use your segmentation data to (quickly) craft personalized emails that boost engagement and sales.

Week 3: Personalized Sales

6

Workshop 6: How to Personalize Sales Pages

Mon 11/10 @ Xpm Eastern

Inside the perfect sales pitch. How to create personalized sales pages that speak to individuals — not vague avatars or the masses.

Meet the Experts

Brennan Dunn

Brennan Dunn

Founder and CEO, RightMessage

Serial entrepreneur and personalization expert who's helped thousands of businesses increase conversions. Brennan is the founder of RightMessage and author of This is Personal, the definitive guide to personalized marketing. Brennan brings deep expertise in conversion optimization and has analyzed data from over 13 million survey responses and email/website personalization campaigns to perfect the art of website personalization.

Keith Perhac

Keith Perhac

Founder and CEO, SegMetrics

Developer-turned-marketer who founded SegMetrics to solve the analytics challenges he faced while consulting for top digital businesses. Keith has worked closely with companies like Kit, ClickFunnels, Digital Marketer, Dr. Axe and I Will Teach You To Be Rich. Keith has deep experience in data-driven marketing and loves helping businesses discover their true customer value and optimize their funnels for maximum profitability.

Kai Lode

Kai Lode

Quiz Funnel Expert

Quiz funnel specialist who previously spent 4+ years at Valuetainment with Patrick Bet-David. Kai is a digital marketing and email growth expert who specializes in building high-converting quiz lead magnets that typically convert at 30-50% compared to traditional lead magnets that only convert at 3-10%. His quiz funnels help businesses attract more qualified leads and segment their audience for personalized follow-up campaigns.

Joanna Wiebe

Joanna Wiebe

Founder and CEO, Copyhackers

The original conversion copywriter and creator of the conversion copywriting field. Since founding Copyhackers in 2011, Joanna has trained over 5,000 marketers and copywriters using her proprietary Conversion Copywriting methodology. She's helped companies like Wistia, Buffer, Crazy Egg, and Shopify write higher-converting copy and has built a seven-figure business through her authority-building content and deep customer research approach.

Q&A

Why should I worry about personalization?

Because you're leaving money on the table and alienating your audience without it.

Who is this bootcamp for?

You. Especially if you lead marketing for a SaaS or Creator business and want to learn how to leverage the power of personalization to boost your conversions and scale your marketing.

Do I need RightMessage and/or SegMetrics to take this bootcamp?

Yes. Both RightMessage and SegMetrics offer free trials you can use to test-drive each tool during the bootcamp.

Can I use other tools to do this?

We wouldn't advise it. RightMessage + SegMetrics is a very powerful combination.

I'm a beginner. Can this help me?

Personalization is most valuable for people who have a funnel and a steady source of traffic, even if sales are low.

How much time is required to build all this?

We recommend you set aside a few hours each week, for three weeks, to execute on what you learn in the workshops. But we'll share recordings of all the workshops so you can work at your own pace.

What technical skills do I need to do this?

Both RightMessage and SegMetrics are user-friendly tools designed for non-technical people. You will need to integrate some of your marketing tools with RightMessage and/or SegMetrics.

Is there a community?

No. We omitted the community to help keep the price as low as possible and keep everyone laser-focused on implementation. There will be plenty of time for Q&A during the live workshops. Both RightMessage and SegMetrics's support teams will be available for help, if needed.

What if I miss or can't make one of the workshops?

Don't worry. All of the workshops will be recorded.

Does this include lifetime access?

Yes, the webinar recordings will be made available 1-2 days after each workshop. You can revisit them whenever you want.

Is there a guarantee?

Yes, we're offering a full refund within 24 hours of the first session. After that, no refunds. This is a live, intensive workshop, and we've kept the workshop price low to make it a no-brainer. In addition, both RightMessage and SegMetrics offer free trials which you can use during the workshop, so you can test drive both tools, risk-free, before starting a subscription.

Seats are limited. Join the waitlist.

The Bootcamp kicks off in November. Get notified when registrations open.